Senior Manager - Corporate Communication
Chennai, IN
About Firstsource:
Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL:IN), is a specialized global business process services partner, providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With an established presence in the US, the UK, India, Mexico, Australia, South Africa, and the Philippines, we make it happen for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our real-world practitioners work collaboratively to deliver future-focused outcomes.
Role and responsibilities
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Leading the social media mandate: Developing, executing, and implementing the annual/quarterly social media plan, aligned to strategic objectives. Thorough understanding of social media trends and a proactive approach to source content from multiple stakeholders (business, HR, CSR etc) and build engaging narratives.
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Online Reputation Management (ORM) and analytics: Using social listening tools to record and respond to conversations about the brand on social media. Leveraging social media platform analytics in monthly, and quarterly dashboards, to enable actionable insights and monitor growth and impact.
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Building and executing communications campaigns: Working with multiple stakeholders to build relevant, impactful, and engaging campaigns aligned to diverse organizational messaging and requirements, as well as leveraging them across internal and social channels. This includes engaging with stakeholders to understand the objective, developing content, and working with the in-house design team to build the creatives.
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Developing and managing content across channels: Liaising with the digital marketing team to ensure the website content is updated, relevant, and engaging for all stakeholders. Working with the marketing team to co-create content that communicates our business purpose and agenda.
Skills and experience
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The ideal candidate is someone who has extensive experience in branding and communications for a global brand and organization spanning the realm of internal and external communications
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Comfortable working in a flexible and agile environment, often with virtual teams across time zones
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Good interpersonal and stakeholder management skills to work with varied departments/partners
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Experience in writing for a variety of different platforms/audiences
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Tech savvy with the ability to develop presentations, plan documents and create basic communication collateral in-house
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Strong preference and adherence to processes and documentation
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The ability to come up with creative and innovative ways to build interest and engagement across audiences
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12-15 years of experience in public relations and/or communications
⚠️ Disclaimer: Firstsource follows a fair, transparent, and merit-based hiring process. We never ask for money at any stage. Beware of fraudulent offers and always verify through our official channels or @firstsource.com email addresses.