Presales Creative Designer

Purpose of the role:

At Firstsource, we are committed to being the most trusted partner for our global clients by transforming their business performance and delivering outstanding customer experiences.

The Presales Creative Designer plays a pivotal role in enhancing the storytelling, design, and communication impact of client-facing presales and marketing content. This role involves the creation of visually compelling, brand-aligned materials that articulate Firstsource’s value proposition, capabilities, and client impact across diverse industries and markets.

The core areas of responsibility include:

·         Translating solution strategies and client requirements into impactful presentations, visuals, and creative content that support the sales and solutioning process.

·         Collaborating with presales, sales, marketing, and product teams to craft custom visual narratives aligned with Firstsource’s offerings and market positioning.

·         Bringing together design thinking, visual communication, and content innovation to differentiate our proposals and pitches.

Roles & Responsibilities:

• Visual Storytelling & Design:

• Create compelling narratives and visual storylines for sales presentations and pitches.
• Design high-impact, brand-aligned PowerPoint decks, infographics, and illustrations.
• Translate complex business and technical content into engaging visual formats.

• Content Innovation:

• Develop visually appealing case studies, flyers, and collateral to showcase Firstsource’s client impact.
• Create and edit video content (explainers, demo videos, animated walkthroughs) to support solution and product storytelling.
• Use wireframes and mockups to present digital concepts for proposed solutions.

• Collaboration & Ideation:

• Work with presales leads and SMEs to understand client needs and co-create creative assets that align with solutioning strategies.
• Collaborate with the marketing team to ensure consistency with brand identity and messaging.

• Asset & Template Management:

• Build and maintain a design asset library including reusable templates, icons, and graphics.
• Drive continuous improvement of content design practices, tools, and processes to enhance delivery efficiency and quality.

Key Performance Indicators:

• High-quality presales collateral and visual assets delivered on time
• Increased engagement and conversion rate of proposals and presentations
• Recognition and reuse of created assets across business units
• Contributions to differentiated pitch experiences via video, digital prototypes, and visual storytelling
• Consistency in branding and design quality across presales materials

Reporting Structure:

• The role will report to the Client Solutioning Lead
• Collaborate and work closely with the following stakeholders and teams - All Business Heads and Business Units, Digital Transformation team, Sales & CRM leads, Operations support team

Presales and Client Solutioning - Success profile