Manager - Marketing

Manager - Senior Content Writer

We are seeking an experienced Manager/Senior Content Writer to lead our thought leadership and long-form content initiatives. This role is critical to establishing Firstsource as a trusted voice in the BPO industry through compelling, research-driven content that demonstrates our expertise and insights.

Key Responsibilities

• Strategic Content Development: Create comprehensive long-form content, including white papers, industry reports, case studies, and thought leadership articles that position Firstsource as an industry leader
• AI-Enhanced Research & Analysis: Conduct in-depth research on BPO industry trends, market dynamics, and emerging technologies using both traditional methods and AI-powered research tools to inform content strategy and ensure accuracy
• SEO-Optimized Content Strategy: Develop and execute content calendars aligned with business objectives, incorporating SEO best practices, keyword optimization, and understanding of AI overviews and zero-click search trends
• Industry Expertise: Leverage deep understanding of BPO operations, digital transformation, automation, and emerging technologies to create authoritative content
• Multi-Channel Content Planning: Develop content that works across platforms, understanding the shift toward platform-specific strategies and zero-click content consumption
• Stakeholder Collaboration: Work closely with subject matter experts, executives, and business leaders to extract insights and develop compelling narratives
• Content Quality Assurance: Ensure all content meets high editorial standards, aligns with brand voice, and demonstrates experience, expertise, authoritativeness, and trust (E-E-A-T)
• Performance Analytics: Monitor content performance metrics across multiple channels, analyze engagement data, and optimize content strategy based on conversion quality rather than just traffic metrics

Required Qualifications

• Experience: 5+ years of professional content writing experience, with a focus on long-form content creation
• Industry Background: Content writing experience in IT/ITES, SaaS, or technology sectors, OR journalism background with a focus on covering the technology industry
• BPO Knowledge: Deep understanding of the BPO industry, including operations, technology, and market dynamics
• Writing Expertise: Proven track record in creating high-quality long-form content such as white papers, research reports, and thought leadership articles
• AI & SEO Proficiency: Experience with AI content creation tools (ChatGPT, Jasper, etc.) and modern SEO practices including optimization for AI overviews and answer engines
• Research Skills: Strong research capabilities with ability to synthesize complex information into compelling narratives using both traditional and AI-enhanced methods
• Education: Bachelor's degree in English, Journalism, Communications, Business, or related field

Preferred Qualifications

• Technology journalist with proven track record covering IT/ITES, SaaS, or BPO industries
• Content marketing experience within IT services, software, or technology consulting firms
• Understanding of digital transformation, automation, and emerging technologies in business services
• Experience in B2B content marketing within the services industry
• Understanding of digital marketing and SEO best practices
• Project management experience
• MBA or relevant advanced degree

What We Offer

• Opportunity to shape thought leadership for a leading BPO organization
• Collaborative work environment with access to industry experts
• Professional development opportunities
• Competitive compensation and benefits package

About Firstsource

Firstsource is a specialized global business process management partner and an RP-Sanjiv Goenka Group company. We provide transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, and other diverse industries.

With an established presence in the US, the UK, India, Mexico, Australia, and the Philippines, we act as a trusted growth partner for leading global brands, including several Fortune 500 and FTSE 100 companies.